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PCI Webinar - Using Facebook and Email to Build Support
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PCI Webinar - Using Facebook and Email to Build Support

FREE for members (or $15/$20) - In this session, we’ll look at how to build digital strategies around both Facebook and email and how to use them together to build support for your library. Throughout this webinar we’ll dive into the deeper aspects of Facebook for Business like audience insights, ad manager, power editor, and more.

4/24/2018
When: 04/24/2018
10:30 - 11:30 am
Where: Online
United States
Contact: 513-751-4422


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PCI Webinar with PC Sweeney 
Using Facebook and Email to Build Support
Must register by Friday, April 20th.

Two of the most powerful digital platforms right now are email and Facebook. While each of these can be used independently, they become powerful when used together. In this session, we’ll look at how to build digital strategies around both Facebook and email and how to use them together to build support for your library. Throughout this webinar we’ll dive into the deeper aspects of Facebook for Business like audience insights, ad manager, power editor, and more. 

We’ll also look at how organizations properly use email so that they get such spectacular results and explore the data and strategies behind email success with the latest research. Finally, we’ll demonstrate and explain the best practices for email, and explain how libraries can use these tactics to increase support, funding, and awareness for libraries.

Competencies Covered:

  • Community Relations
  • Marketing and Public Relations
  • Library Management

Presenter(s):

Patrick Sweeney is co-author of “Winning Elections and Influencing Politicians for Library Funding.” He is the former Administrative Librarian of the Sunnyvale (CA) Public Library and Executive Director of EveryLibrary California, a statewide initiative to support library propositions. He currently works as the Political Director for EveryLibrary, the nation’s first and only national Political Action Committee for Libraries and is a lecturer on politics at the San Jose State University iSchool.  He is a 2015 Library Journal Mover and Shaker recipient for his advocacy work in California and across the country. He can be found online as PC Sweeney.

CEUs:

OLC accepts 1 CEU.

KDLA accepts up to CEU. 

Price:

FREE for employees of Supporting Member Institutions 
$15 for members in our Ohio service area
$20 for everyone else

 

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